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Marketing IT solutions can be tricky. Your audience isn’t always technical, but they still need to understand the value you bring. In this episode of Tech Takeaways, we’re joined by Josh, Head of Marketing at Gardner Systems, who dives into the art of marketing IT solutions effectively.

Josh shares how to cut through jargon, build trust with audiences, and focus on the business benefits—without overwhelming your audience. Whether it’s leveraging AI tools like ChatGPT, creating engaging visuals with Canva, or delivering clear, informative content, Josh highlights the importance of being approachable, visible, and relatable.

From blogs to podcasts to internal messaging, this episode is packed with practical tips for IT leaders who need to communicate the why behind the tech. Tune in to learn how to transform technical messaging into content that connects.

Chapters:
00:00 Introduction and Welcome
00:32 Meet Our Special Guest: Josh Mantle
00:56 The Role of Marketing in Tech Organizations
03:21 Internal Marketing Strategies
05:00 Equipping Teams with Sales Ammo
07:59 Simplifying Technical Jargon
11:12 Leveraging AI in Marketing
12:33 Essential Tools for Content Creation
14:11 Understanding Your Audience
15:23 The Power of Informative Content
16:40 Building Relationships Through Visibility
20:56 Conclusion and Final Thoughts